Vision

 

The Department of Applied Arts envisions itself as a transformative force in the field of visual communication. The department fosters creativity and innvovation to equip students with skills in contemporary tools and mediums of design while being critically engaged to respond to rapidly changing landscape of visual communication and design. The department strives to inculcate conscious design practices that are culturally sensitive and socially responsible.


Mission


Our Mission is to:

  • to provide a framework that integrates technicalities of contemporary design practices with conceptual and critical thinking.

  • to explore local design practices that is inspired from indigenous artisans and their narratives while situating them in contemporary frameworks.

  • to foster an environment of experimentation, interdisciplinary collaboration, and research-driven design approaches to address evolving industry needs.

 

Objectives

 

• Foster Artistic & Technical Excellence – Equip students with strong visual communication skills, mastering both traditional and digital design techniques.
• Preserve & Innovate Cultural Narratives – Integrate Kashmiri heritage with global design trends, ensuring cultural storytelling remains relevant and impactful.
• Encourage Research & Critical Thinking – Promote analytical approaches to design, fostering innovation through experimentation and interdisciplinary collaboration.
• Advance Ethical & Socially Responsible Design – Instil values of integrity, sustainability, and socially conscious visual messaging to drive meaningful change.
• Prepare Students for Industry & Leadership – Provide professional training, entrepreneurial guidance, and industry exposure to develop future-ready designers and educators.